Over the years, the RT Marketing team has spent a lot of time talking to remodelers across the country whether to offer advice or get them started with one of our marketing programs. Sometimes these remodelers have a pretty good idea of what they want, but even more often they just know they need to be “out there” – spreading the word about their businesses.
Here are our tips if you’re looking to get started in marketing your remodeling business. A blog is no substitute for a personal consultation, but these articles can point you in the right direction.
It’s surprising how many small businesses still don’t have a website. Even if it’s just a simple site that tells a little about your services, your experience and how potential customer can contact you, that’s better than nothing.
It’s best to have testimonials, a portfolio of your work and extensive content that will help people find you through Google or other search engines. Make sure your site is responsive (readable on mobile or desktop devices).
Claim your contractor listings
Speaking of SEO, one of the best ways to be visible online is to claim your Google My Business profile and other contractor listings. See our guide to Google My Business here.
Enewsletters and other email outreach should be a significant part of your digital marketing program. According to the Direct Marketing Association, every dollar spent on email marketing returns $42. Email also helps drive more business than social media on average.
You should never purchase an email list – that’s a great way to get labeled as a spammer. Instead, we can help you work on organic ways to grow your list. It’s better to be hitting a small group of interested customers than blasting out to large group that isn’t looking for remodeling services.
Protect your online reputation
It’s also important to monitor and work to solicit reviews and build your online reputation. You should have Google alerts set up for your business and be monitoring review sites and social media for posts about your company. Consumers trust other consumers, so ask past customers to post reviews of your services on Houzz, Google, etc.
Read more: Leveraging Your Customer Service Success
Keep print in mind
Many companies make the mistake of ignoring print marketing in favor of digital marketing. The truth is that the best marketing strategy is an integrated one that combines online and offline marketing. According to research from Pitney Bowes, integrating print and digital marketing results in a 76 percent higher response rate.
Facebook, Instagram, Twitter, Tik Tok, and their like can be an important part of your marketing strategy, but don’t let them dominate your efforts.
These are some of our top articles on the best ways to use social media:
Ready to kick your marketing into a higher gear? RT Marketing get you on the right path. Contact us today to find out how we can help you grow your remodeling business.