Print is NOT Dead

  • Heather Greene Powell
  • 14 Jan 2015

When it comes to the success of your company, there is one thing that must be considered and properly utilized no matter if you are just starting out, or have been 30+ years in the industry–brand awareness. Brand awareness may be developed through your website, logo, job site signs, brochures, billboards, and social media…just to name a few. In today’s marketplace you cannot rely on one primary means of building awareness in your local market. Several avenues help to ensure that you are reaching a broad audience in various forms. When clients approach us at RT Marketing regarding how to effectively reach new and current clients, we suggest several steps. First, determine your target market. Second, make sure your message is clear and consistent throughout your company. Third, choose a few ways to reach your customers. We can walk you through each of these steps, making sure your choices reflect the highest quality in the industry while providing the best option for your local market.

Better Built Inc of Palm Springs, California is a great example of this practice. After a recent merger  of two companies, they needed to consolidate their brand and reach clients in a consistent and meaningful way. Better Built is a construction firm specializing in renovations, additions, and custom home building throughout the Coachella Valley. It was fairly easy for Better Built to determine their target market and brand identity. Palm Springs is well known for its mid-century modern style. The challenge would be reflecting this style in a way that is both professional and fun, stylish yet timeless.

While Better Built was reworking their website to reflect their brand, they understood the need for other materials. They approached RT Marketing for a postcard to send to their clients. We suggested a postcard blitz series for maximum effectiveness. Postcard blitzes allow you to build awareness in neighborhoods where you are currently working. When you begin a project, a postcard is sent to surrounding neighbors announcing who you are and why you are there. Better Built gave us creative freedom to design a card that would reflect their brand, grab readers’ attention, and have a clear message.  A second postcard will announce the completion of the job and have a strong call to action.

This style was fun for creating a postcard series, but beyond the colors and decorative elements, we were able to provide a professional product that includes a compelling message. At RT Marketing, we offer a wide variety of options for reaching your preferred clients. Contact us today and set up a consultation to discover what will put you above competitors and take your company to the next level.

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