The Contractor’s Guide to Google My Business

Being visible online – especially on Google – has never been more important, especially as a local small business. Even as a remodeler or builder, you need to be easily found when homeowners are searching online. Despite this, many companies don’t ever lay claim to this free online listing. (Some of the other business profiles […]

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How to Build an Email List for Your Remodeling Company

Home shows have trimmed back. Nobody answers the phone anymore. And you’re probably not going to advertise in the Yellow Pages. But we know we have to keep in touch with past clients – repeat and referral business is key to the success of any good remodeler. To accomplish this, we focus on creating a […]

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6 Reasons Why Your Blog Isn’t Working

Blogging can be one of the most effective ways to get your message out to potential remodeling clients. The home building and remodeling industry is perfectly suited for the content marketing approach of a blog; the opportunity to be seen as a thought leader and industry expert makes you stand out from other contractors. It’s […]

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Smart Home Features Homeowners Want

In last week’s post, we talked about some of the most important trends shaping home building and remodeling in 2021. COVID has accelerated many of the changes in the housing industry and the adoption of smart home features is another one of those, recent research shows. Homeowners are looking for more automation and technology to […]

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Marketing to 2021 Home Trends

2020 changed the way we lived and worked, as we all experienced a major shift in our day-to-day lives. It’s not surprising that homeowners are looking for their homes to adapt with the changing times. Our marketing needs to change, too. Remodelers and builders need to make sure they are marketing to the current desires […]

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2021 Social Media Trends Remodelers Need to Know

Social media is a constantly changing marketing beast. It can help your contracting or remodeling business greatly, but can also be extremely frustrating if you don’t know the best ways to use it. What we knew to be true about social media a year ago isn’t true today. Here are some of the top changes […]

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