8 steps to encouraging employees as brand advocates

It is incredibly important for every company to have “raving fans” – those customers that sing your praises to other potential clients. (Read more: Leveraging Your Customer Service Success) But an often-overlooked part of marketing success is leveraging your employees as brand advocates. Nobody knows your company better than your team and they can be […]

Read More

7 Content Marketing Mistakes to Avoid

We’ve written in the past about why content marketing is important to you as a remodeler. It’s one of the best ways to make yourself known as an expert in the field. That’s become even more important in the last several months as the novel coronavirus changes how people consume information. See Content Marketing in […]

Read More

How 2020 has changed building and remodeling

2020 has been a year that none of us expected. From distance learning to work at home to social distancing and retail closures, we’ve all had to learn a new way to live and do business. Not surprisingly, early research is showing the coronavirus is also shifting what people want from their homes. As people […]

Read More

Social Media Demographics

When crafting a social media strategy, one of the biggest challenges is figuring out where to spend your time and effort. The answer is going to be different for every remodeler depending on who your target client is. Once you’ve identified that target client, you can use the data out there to figure out where […]

Read More

Ideas for hosting virtual customer events

With COVID-19 still limiting the ability to host events or gatherings in many places, it’s worth thinking about alternatives. With the exception of events with limited contact, it’s tough to have an in-person gathering. Customer appreciation barbecues or cocktail receptions are certainly off the table. If you are having in-person events, be sure to follow […]

Read More

Leveraging your customer service success

Whether we call them raving fans, brand advocates or influencers, having those ultra-satisfied customers should be an important part of your marketing. We’ve all learned these days to take what companies say about themselves with a grain of salt. That’s why customer advocates are so important for delivering that message for us. Nielsen research shows […]

Read More