Category: Technology

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How Vital Are Online Reviews to Small Businesses?

Reviews from verified clients hold more value than an anonymous star rating. Most discerning consumers can spot excessive one-star ratings with no commentary, owners or employees trying to inflate ratings with excessive five-star reviews (a tactic sure to break any chance of trust with potential clients), or vindictive comments from non-customers, but that does not guarantee those types of reviews will not influence their purchasing decision.

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What Will Your Customers Remember Most?

People may better remember what they read in print marketing about your remodeling company than what they read electronically. Could that be the case?

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