Category: Technology

Overcoming video marketing objections

We all know that video can be a powerful marketing tool, but it can also seem overwhelming. Many small businesses are reluctant to tackle video marketing because they are worried about the expense, the time commitment or the learning curve for the technology. But effective video marketing is a lot easier than it was just […]

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How 2020 has changed building and remodeling

2020 has been a year that none of us expected. From distance learning to work at home to social distancing and retail closures, we’ve all had to learn a new way to live and do business. Not surprisingly, early research is showing the coronavirus is also shifting what people want from their homes. As people […]

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Social Media Demographics

When crafting a social media strategy, one of the biggest challenges is figuring out where to spend your time and effort. The answer is going to be different for every remodeler depending on who your target client is. Once you’ve identified that target client, you can use the data out there to figure out where […]

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Ideas for hosting virtual customer events

With COVID-19 still limiting the ability to host events or gatherings in many places, it’s worth thinking about alternatives. With the exception of events with limited contact, it’s tough to have an in-person gathering. Customer appreciation barbecues or cocktail receptions are certainly off the table. If you are having in-person events, be sure to follow […]

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Pills being counted out on pill counter with RT Marketing logo

How Vital Are Online Reviews to Small Businesses?

Reviews from verified clients hold more value than an anonymous star rating. Most discerning consumers can spot excessive one-star ratings with no commentary, owners or employees trying to inflate ratings with excessive five-star reviews (a tactic sure to break any chance of trust with potential clients), or vindictive comments from non-customers, but that does not guarantee those types of reviews will not influence their purchasing decision.

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cartoon, man stands in front of shop selling print books without batteries

What Will Your Customers Remember Most?

People may better remember what they read in print marketing about your remodeling company than what they read electronically. Could that be the case?

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