Category: Social Media

6 Reasons Why Your Blog Isn’t Working

Blogging can be one of the most effective ways to get your message out to potential remodeling clients. The home building and remodeling industry is perfectly suited for the content marketing approach of a blog; the opportunity to be seen as a thought leader and industry expert makes you stand out from other contractors. It’s […]

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Why You Should Start a Remodeling Podcast

At RT Marketing, we’re big believers in content. It allows you to showcase your remodeling expertise and address your potential clients’ needs. Content marketing helps you to build relationships with your clients and develop your brand, not just focus on the hard sell. Along with blogs and social media, podcasts are one of the best […]

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Remodelers Shouldn’t Sleep on Gen Z

Silent Generation. Baby Boomers. Generation X. Millennials. It’s time to add a fifth generation to your marketing mix: Gen Z is entering the workforce, buying houses and shaping the way products are sold and marketed. The time to focus on this emerging market is now! Who is Gen Z? While no official definition exists, Gen […]

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Tools for Tracking Your Social Media Success

Management consultant and author Peter Drucker famously said, “You can’t manage what you can’t measure.” There’s nowhere where that is more true than in social media. Facebook, Twitter, Instagram and their like can be massive time sucks. You can easily go down the rabbit hole and spend a huge portion of your day or week […]

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Overcoming video marketing objections

We all know that video can be a powerful marketing tool, but it can also seem overwhelming. Many small businesses are reluctant to tackle video marketing because they are worried about the expense, the time commitment or the learning curve for the technology. But effective video marketing is a lot easier than it was just […]

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8 steps to encouraging employees as brand advocates

It is incredibly important for every company to have “raving fans” – those customers that sing your praises to other potential clients. (Read more: Leveraging Your Customer Service Success) But an often-overlooked part of marketing success is leveraging your employees as brand advocates. Nobody knows your company better than your team and they can be […]

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