Category: Remodeling Sales

Looking at wooden houses with magnifying glass

Marketing Demographics for Remodelers & Builders

Marketing demographics still matter, especially to builders and remodelers. How do you determine your ideal remodeling or building client demographic? Our upcoming satirical blog on what makes an ideal remodeling client touches on some of the psychographic components of an ideal customer, like attitude, adaptability, patience, friendliness, and clear communication. Demographics are equally important for […]

Read More
staged kitchen

Staging Your Finished Project for After Photos: Part 2

Realtors encourage their sellers to stage homes before photographing or showing them. The same principles apply to you. Even though you may not be selling that particular home (unless you are a home builder), you’re selling your ability to replicate a similar feeling from a prospective client’s space. A picture of a beautifully staged home can evoke powerful emotions in the viewer.

Read More
third party approved text, expert stamp

Third-party Recognition: Reputation Management, Part 2

Consider the affiliations, certifications, and awards you’ve earned when you’re looking for ways to make your company stand out among the crowd. Professional affiliations also help you network with other remodelers and home builders in the industry.

Read More
photographer b&w with big lens

Get the Most from Remodeling Photos: Declutter the Shot, Part 1

Your best advertisement, as remodelers and home builders, is your remodeling photos; however, inviting every single one of your prospective clients to an open house would be a logistical nightmare! Photographs of your finished work are how most people get a glimpse at what your company is capable of.

Read More
Notebook page that says Leads, with pen

How to Increase Quality Leads as a Home Remodeler

If you’re a contractor, home builder, or remodeler and you are not getting the leads you want, the solutions may surprise you. The service you provide is specialized and requires a high level of trust from your potential clients.

Read More
Two pairs of hands, with sales documents at table

Are You Losing Perfectly Good Sales?

Your building or remodeling company has an excellent pre-screening process. Contact forms from your website are promptly responded to, and the pre-screening for a sales appointment begins. Once the sales appointment has been set, your highly trained salesperson shows up, punctually, with your attractive, user-friendly sales materials in hand. They work up a preliminary plan and estimate for the project. On the next meeting, the salesperson goes through a presentation of your offered services for the project, tailoring it to what the potential client wants and needs. The client has few questions because the presentation addresses so many possible concerns. They want to get started right away: they do not want to wait 24 hours or discuss it with their spouse.

Read More