Category: Relationship Marketing

many different shoes placed in shoe shape

Walking a Mile Beside Your Customer Persona

Your marketing company can use a customer persona of your ideal client to craft each aspect of your marketing plan, and even market to various segments within your demographics; however, developing your client persona (or personae) is best done by a member of your sales team.

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Marketing Demographics for Remodelers & Builders

Marketing demographics still matter, especially to builders and remodelers. How do you determine your ideal remodeling or building client demographic? Our upcoming satirical blog on what makes an ideal remodeling client touches on some of the psychographic components of an ideal customer, like attitude, adaptability, patience, friendliness, and clear communication. Demographics are equally important for […]

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