Relationship Marketing Archives

Category: Relationship Marketing

Leveraging your customer service success

Whether we call them raving fans, brand advocates or influencers, having those ultra-satisfied customers should be an important part of your marketing. We’ve all learned these days to take what companies say about themselves with a grain of salt. That’s why customer advocates are so important for delivering that message for us. Nielsen research shows […]

Marketing remodeling to everyone

When it comes to marketing, “inclusivity” has become a popular buzzword, but let’s talk some more about what inclusive marketing means to remodelers. Have you taken a good look at your marketing lately? Does it represent your company, our industry, your potential clients? In the simplest terms, inclusivity is about making sure your marketing reflects […]

Marketing your remodeling awards and certifications

As a top remodeler, you’ve worked hard to improve your company and yourself. You and your team have spent countless hours working to earn certifications and professional designations. You’ve put more time into submitting and winning awards. But the work doesn’t stop there. You can’t count on your potential clients to know the importance of […]

Why remodelers should market during a downturn

When a recession hits, marketing tends to be one of the first things cut. It seems like an easy way to cut expenses, but that only works in the short term. Research has shown us that, ultimately, companies that cut advertising and other marketing expenditures are hurt in the long term. This has been repeated […]

Marketing Services Across Generations

For remodelers and builders who choose to ignore the burgeoning remodeling and home purchasing growth among millennials, money is being left on the table. With 92% of millennials planning remodeling projects in the upcoming year, it seems like a no-brainer.

tiles spell out social media, phone with Facebook login

Social Media for Remodelers and Builders

Social media is a great place to spread the word about your building or remodeling business. From a marketing perspective, social media is necessary, but when allocating your spending, you should take some things into consideration.