Category: Relationship Marketing

Why remodelers should market during a downturn

When a recession hits, marketing tends to be one of the first things cut. It seems like an easy way to cut expenses, but that only works in the short term. Research has shown us that, ultimately, companies that cut advertising and other marketing expenditures are hurt in the long term. This has been repeated […]

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Marketing Services Across Generations

For remodelers and builders who choose to ignore the burgeoning remodeling and home purchasing growth among millennials, money is being left on the table. With 92% of millennials planning remodeling projects in the upcoming year, it seems like a no-brainer.

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tiles spell out social media, phone with Facebook login

Social Media for Remodelers and Builders

Social media is a great place to spread the word about your building or remodeling business. From a marketing perspective, social media is necessary, but when allocating your spending, you should take some things into consideration.

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chalkboard says it's all about relationships

Relationship Marketing for Remodelers & Builders

Relationship marketing is a crucial part of marketing remodeling and building. Reputation marketing and word of mouth are sources of leads in your industry.

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Walking a Mile Beside Your Customer Persona

Your marketing company can use a customer persona of your ideal client to craft each aspect of your marketing plan, and even market to various segments within your demographics; however, developing your client persona (or personae) is best done by a member of your sales team.

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Looking at wooden houses with magnifying glass

Marketing Demographics for Remodelers & Builders

Marketing demographics still matter, especially to builders and remodelers. How do you determine your ideal remodeling or building client demographic? Our upcoming satirical blog on what makes an ideal remodeling client touches on some of the psychographic components of an ideal customer, like attitude, adaptability, patience, friendliness, and clear communication. Demographics are equally important for […]

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