Category: Reputation Management

Looking at wooden houses with magnifying glass

Marketing Demographics for Remodelers & Builders

Marketing demographics still matter, especially to builders and remodelers. How do you determine your ideal remodeling or building client demographic? Our upcoming satirical blog on what makes an ideal remodeling client touches on some of the psychographic components of an ideal customer, like attitude, adaptability, patience, friendliness, and clear communication. Demographics are equally important for […]

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Negative Reviews: How Do I Respond? Reputation Management, Part 3

Let’s delve into one important aspect of managing your online reputation: negative reviews. You may feel shock and dismay at a negative review, but it happens even to the best companies. If you’ve read our blog on the importance of reviews for your small business you already know not to ignore a negative review.

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Third-party Recognition: Reputation Management, Part 2

Consider the affiliations, certifications, and awards you’ve earned when you’re looking for ways to make your company stand out among the crowd. Professional affiliations also help you network with other remodelers and home builders in the industry.

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What Reputation Management Is & Is Not: Part 1

In the digital age, reputation has become more complex than ever before. Think of someone thumbing through a physical copy of the yellow pages to look for a contractor. Now imagine a person Googling “contractors near me” and vetting companies based on multiple review sites, their website, and their social media presence. The rabbit hole of the internet can be bottomless depending on how deep of a dive the researcher wants to make.

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