Category: Reputation Management

chalkboard says it's all about relationships

Relationship Marketing for Remodelers & Builders

Relationship marketing is a crucial part of marketing remodeling and building. Reputation marketing and word of mouth are sources of leads in your industry.

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Qualified, man in suit, prequalifying leads

Effective Prequalifying Sales Tactics for Remodelers

Having an effective prequalifying method for your remodeling sales saves you both time and money. It’s particularly important to have a solid prescreening process if you are still going on sales calls as the owner of a remodeling or building company. Your time is valuable…

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Walking a Mile Beside Your Customer Persona

Your marketing company can use a customer persona of your ideal client to craft each aspect of your marketing plan, and even market to various segments within your demographics; however, developing your client persona (or personae) is best done by a member of your sales team.

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Looking at wooden houses with magnifying glass

Marketing Demographics for Remodelers & Builders

Marketing demographics still matter, especially to builders and remodelers. How do you determine your ideal remodeling or building client demographic? Our upcoming satirical blog on what makes an ideal remodeling client touches on some of the psychographic components of an ideal customer, like attitude, adaptability, patience, friendliness, and clear communication. Demographics are equally important for […]

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thumbs down with negative words bad reviews

Negative Reviews: How Do I Respond? Reputation Management, Part 3

Let’s delve into one important aspect of managing your online reputation: negative reviews. You may feel shock and dismay at a negative review, but it happens even to the best companies. If you’ve read our blog on the importance of reviews for your small business you already know not to ignore a negative review.

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third party approved text, expert stamp

Third-party Recognition: Reputation Management, Part 2

Consider the affiliations, certifications, and awards you’ve earned when you’re looking for ways to make your company stand out among the crowd. Professional affiliations also help you network with other remodelers and home builders in the industry.

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