Category: Reputation Management

Contractors – Claim Your Online Listings

When it comes to being visible online, remodelers need to be everywhere their potential customers are looking. So assuming you’ve gotten your website up and running and have a Facebook page with regular updates, let’s talk about some of the other key areas a remodeler should pay attention to, like online listings. The most important […]

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Tools for Tracking Your Social Media Success

Management consultant and author Peter Drucker famously said, “You can’t manage what you can’t measure.” There’s nowhere where that is more true than in social media. Facebook, Twitter, Instagram and their like can be massive time sucks. You can easily go down the rabbit hole and spend a huge portion of your day or week […]

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Leveraging your customer service success

Whether we call them raving fans, brand advocates or influencers, having those ultra-satisfied customers should be an important part of your marketing. We’ve all learned these days to take what companies say about themselves with a grain of salt. That’s why customer advocates are so important for delivering that message for us. Nielsen research shows […]

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Marketing remodeling to everyone

When it comes to marketing, “inclusivity” has become a popular buzzword, but let’s talk some more about what inclusive marketing means to remodelers. Have you taken a good look at your marketing lately? Does it represent your company, our industry, your potential clients? In the simplest terms, inclusivity is about making sure your marketing reflects […]

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Marketing your remodeling awards and certifications

As a top remodeler, you’ve worked hard to improve your company and yourself. You and your team have spent countless hours working to earn certifications and professional designations. You’ve put more time into submitting and winning awards. But the work doesn’t stop there. You can’t count on your potential clients to know the importance of […]

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Taking a Stand in Your Social Media

For years, we’ve seen most remodelers opt to stay quiet on politics and other issues in their social media efforts. It goes to the age-old goal of many companies in their marketing: offend nobody. That has been slowly changing over the last few years, a shift that accelerated into high gear earlier this year as […]

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