Category: Marketing

Warranty word cloud in oranges and yellows

Selling Your Warranty: A Guide for Remodelers

To provide extra value to your potential clients, you could add to the length of the warranty for longer, or offer to cover a bit more than what the competition does. Doing so, however, means that you must be able to afford to offer that coverage…

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RTM On the Road: IBS/KBIS 2020

I was recently part of the RT Marketing (RTM) team that attended the 2020 International Builders Show (IBS) and the Kitchen and Bath Industry Show (KBIS) as part of Design and Construction Week (DCW) in Las Vegas. It was thrilling to see all of the newest products for the home, including trends in finishes, tech, […]

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diverse couple with salesperson

Hiring Your First Salesperson?

The first step in hiring the perfect salesperson for your remodeling or building company is to create a well-defined job description. Finding the right person can make all of the difference…

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many different shoes placed in shoe shape

Walking a Mile Beside Your Customer Persona

Your marketing company can use a customer persona of your ideal client to craft each aspect of your marketing plan, and even market to various segments within your demographics; however, developing your client persona (or personae) is best done by a member of your sales team.

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man's hand circling ideal client with marker

Who is Your Ideal Client Remodelers & Home Builders?

We can help you find the ideal customer for the jobs you want! The quality of your client impacts your bottom line. Let us help you cherry pick clients.

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Looking at wooden houses with magnifying glass

Marketing Demographics for Remodelers & Builders

Marketing demographics still matter, especially to builders and remodelers. How do you determine your ideal remodeling or building client demographic? Our upcoming satirical blog on what makes an ideal remodeling client touches on some of the psychographic components of an ideal customer, like attitude, adaptability, patience, friendliness, and clear communication. Demographics are equally important for […]

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