Category: Marketing

The Truth on the Pros and Cons of Rebranding

Why is rebranding sometimes the best choice for a company? There are many reasons why a company may select this path. Perhaps the demographic of their clientele is changing, or the company founder is slated to retire, necessitating a shift in focus. Sometimes the need for rebranding is simply a sign that a company is […]

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Spring NAHB Board Meetings

Temperatures failing to reach 60° are not what I expected at the NAHB Spring Board meetings in Washington during the first week in June. With the committee meeting rooms being kept at the same temperature, we all stayed awake! As usual, I concentrated on the meetings of the NAHB Remodelers subcommittees; and, as usual, picked […]

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What Will Your Customers Remember Most?

There is a currently popular notion—touted by many marketing companies—that “print is dead.” These companies will often advise you to jump ship and only use electronic media for getting your message across to your clients. Obviously, they aren’t taking into consideration the possibility that people may remember better what they read in print about your […]

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Direct Mail: The Walking Dead

Like a Zombie, it Keeps Coming Back—and Still Delivers If I told you that 65 percent of consumers made a purchase as a direct result of this marketing medium—what would you think? What if I told you that this platform is direct mail? That’s right, direct mail. The one thing you’re probably not doing. In […]

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Highlights from the 2015 Design & Construction Week (IBS and KBIS)

    The show is massive. Fact: one person can’t take it all in. Recognizing that fact, we developed a “divide and conquer” strategy. As she usually does at these shows, Patricia Lynn spent most of her time on the show floor and in seminars, involving herself in press booth tours and lectures where she […]

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Print is NOT Dead

When it comes to the success of your company, there is one thing that must be considered and properly utilized no matter if you are just starting out, or have been 30+ years in the industry–brand awareness. Brand awareness may be developed through your website, logo, job site signs, brochures, billboards, and social media…just to […]

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