Category: Marketing

Trade Associations: Take Your Business to the Next Level

The trade associations actively working to increase professionalism and raise the bar in the remodeling industry are the NAHB, NARI, and the National Kitchen & Bath Association (NKBA). Each association has its areas of strength…

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What Reputation Management Is & Is Not: Part 1

In the digital age, reputation has become more complex than ever before. Think of someone thumbing through a physical copy of the yellow pages to look for a contractor. Now imagine a person Googling “contractors near me” and vetting companies based on multiple review sites, their website, and their social media presence. The rabbit hole of the internet can be bottomless depending on how deep of a dive the researcher wants to make.

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yellow paper airplane moving away from white paper airplanes

How Does RT Marketing Use Adaptive Marketing?

Adaptive marketing means that we pay attention to what your clients want and need from a remodeling or home building business. We examine customer data and analytics.

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Notebook page that says Leads, with pen

How to Increase Quality Leads as a Home Remodeler

If you’re a contractor, home builder, or remodeler and you are not getting the leads you want, the solutions may surprise you. The service you provide is specialized and requires a high level of trust from your potential clients.

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Niche spelled in blocks with forklift

A Niche Marketing Company Knows Remodeling and Building

Why is a niche marketing company preferable to a general marketing company? We know your industry. Our team has a combination of almost 60 years’ experience marketing for remodelers and home builders.

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Two pairs of hands, with sales documents at table

Are You Losing Perfectly Good Sales?

Your building or remodeling company has an excellent pre-screening process. Contact forms from your website are promptly responded to, and the pre-screening for a sales appointment begins. Once the sales appointment has been set, your highly trained salesperson shows up, punctually, with your attractive, user-friendly sales materials in hand. They work up a preliminary plan and estimate for the project. On the next meeting, the salesperson goes through a presentation of your offered services for the project, tailoring it to what the potential client wants and needs. The client has few questions because the presentation addresses so many possible concerns. They want to get started right away: they do not want to wait 24 hours or discuss it with their spouse.

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