Category: Marketing

Brand-building as a Remodeler

It’s easy to think of brand building as something that big businesses – the Apples and Amazons of the world – do. But, if anything, it’s even more important for small businesses like most remodelers to establish a brand identity that resonates with customers. Your brand represents the sum total of what your customers and […]

Read More

Why you need to invest in professional photography

It’s an overused cliché, but pictures really are worth a thousand words … or when it comes to remodeling, maybe a couple thousand. We are blessed to work in an industry with a beautiful product – fabulously remodeled kitchens, bathrooms, decks and more. That means its imperative to have high-quality photos of your work for […]

Read More

Marketing remodeling to everyone

When it comes to marketing, “inclusivity” has become a popular buzzword, but let’s talk some more about what inclusive marketing means to remodelers. Have you taken a good look at your marketing lately? Does it represent your company, our industry, your potential clients? In the simplest terms, inclusivity is about making sure your marketing reflects […]

Read More

Why Direct Mail Still Works

Social media and other digital marketing tactics get most of the buzz in marketing today. And those are important tools to have as part of your marketing mix. We spend a lot of time talking about them ourselves, and it’s a big part of what we offer our remodeler clients. However, too often companies don’t […]

Read More

Marketing your remodeling awards and certifications

As a top remodeler, you’ve worked hard to improve your company and yourself. You and your team have spent countless hours working to earn certifications and professional designations. You’ve put more time into submitting and winning awards. But the work doesn’t stop there. You can’t count on your potential clients to know the importance of […]

Read More

Paid vs. Organic Social Media Growth for Remodelers

When is the right time to spend money on your social media? And when should you rely on your content to push your efforts forward? It’s not easy to figure out the best way to grow your social media reach. There are benefits and drawbacks to both organic and promoted efforts. Let’s take a look […]

Read More