Category: Marketing

Overcoming video marketing objections

We all know that video can be a powerful marketing tool, but it can also seem overwhelming. Many small businesses are reluctant to tackle video marketing because they are worried about the expense, the time commitment or the learning curve for the technology. But effective video marketing is a lot easier than it was just […]

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5 Tips for Integrating Offline Marketing and Digital

Print marketing tends to get the short shrift these days. “Print is dead” is a common refrain. We’ve explored before why that’s false, but the short version is the data shows print marketing can still deliver big results. Read more: Why Direct Mail Still Works The mistake too many remodelers do make is not making […]

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8 steps to encouraging employees as brand advocates

It is incredibly important for every company to have “raving fans” – those customers that sing your praises to other potential clients. (Read more: Leveraging Your Customer Service Success) But an often-overlooked part of marketing success is leveraging your employees as brand advocates. Nobody knows your company better than your team and they can be […]

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7 Content Marketing Mistakes to Avoid

We’ve written in the past about why content marketing is important to you as a remodeler. It’s one of the best ways to make yourself known as an expert in the field. That’s become even more important in the last several months as the novel coronavirus changes how people consume information. See Content Marketing in […]

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How 2020 has changed building and remodeling

2020 has been a year that none of us expected. From distance learning to work at home to social distancing and retail closures, we’ve all had to learn a new way to live and do business. Not surprisingly, early research is showing the coronavirus is also shifting what people want from their homes. As people […]

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Ideas for hosting virtual customer events

With COVID-19 still limiting the ability to host events or gatherings in many places, it’s worth thinking about alternatives. With the exception of events with limited contact, it’s tough to have an in-person gathering. Customer appreciation barbecues or cocktail receptions are certainly off the table. If you are having in-person events, be sure to follow […]

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