Category: Marketing Strategy

chalkboard says it's all about relationships

Relationship Marketing for Remodelers & Builders

Relationship marketing is a crucial part of marketing remodeling and building. Reputation marketing and word of mouth are sources of leads in your industry.

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Marketing Demographics for Remodelers & Builders

Marketing demographics still matter, especially to builders and remodelers. How do you determine your ideal remodeling or building client demographic? Our upcoming satirical blog on what makes an ideal remodeling client touches on some of the psychographic components of an ideal customer, like attitude, adaptability, patience, friendliness, and clear communication. Demographics are equally important for […]

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staged kitchen

Staging Your Finished Project for After Photos: Part 2

Realtors encourage their sellers to stage homes before photographing or showing them. The same principles apply to you. Even though you may not be selling that particular home (unless you are a home builder), you’re selling your ability to replicate a similar feeling from a prospective client’s space. A picture of a beautifully staged home can evoke powerful emotions in the viewer.

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thumbs down with negative words bad reviews

Negative Reviews: How Do I Respond? Reputation Management, Part 3

Let’s delve into one important aspect of managing your online reputation: negative reviews. You may feel shock and dismay at a negative review, but it happens even to the best companies. If you’ve read our blog on the importance of reviews for your small business you already know not to ignore a negative review.

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Third-party Recognition: Reputation Management, Part 2

Consider the affiliations, certifications, and awards you’ve earned when you’re looking for ways to make your company stand out among the crowd. Professional affiliations also help you network with other remodelers and home builders in the industry.

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What Reputation Management Is & Is Not: Part 1

In the digital age, reputation has become more complex than ever before. Think of someone thumbing through a physical copy of the yellow pages to look for a contractor. Now imagine a person Googling “contractors near me” and vetting companies based on multiple review sites, their website, and their social media presence. The rabbit hole of the internet can be bottomless depending on how deep of a dive the researcher wants to make.

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