Marketing Strategy Archives - RT Marketing Blog

Category: Marketing Strategy

Contractor showing knowledge by displaying a home illustration from drawing to complete

5 Benefits of Knowledge-Sharing with Customers

As a building and remodeling contractor, you are an expert in your field. You know everything there is to know about home construction, design, permitting, trends, and more. So why not share that knowledge with your customers? Knowledge sharing with your customers (and especially your future customers) is one of the most effective ways you […]

Carvana car being delivered with fanfair

Put on a Show – What builders and remodelers can learn from Carvana

In the last few years, a lot of new companies have emerged to disrupt the status quo in their industries. One of those companies is car retailer Carvana, and they set an interesting example for builders and remodelers. In case you’re not familiar, Carvana is an online care dealership. Using their services, buyers shop for […]

Relationship Marketing – Surprise & Delight

Small Gestures Can Make A Big Difference In any relationship, whether it’s between spouses, siblings, or friends, it’s the little things that make them special. Those small moments when someone does something nice tend to live on in memories longer than the grand gestures. It may sound funny, but it’s also true in the relationship […]

5 Ways to Get Customers’ Attention

Between social media, blogs, YouTube, podcasts, Google search, and other forms of digital marketing, it’s never been easier for builders and remodelers to get their messages out to potential customers. Yet at the same time, it’s never been more difficult to reach people. That’s because with the ubiquitous nature of social media and the internet, […]

2021 Housing Market: Why you should market when business is booming

Despite an initial slowdown last spring when COVID pandemic hit the United States, 2020 ended up being a good year for the remodeling industry. According to NAHB estimates, remodeling activity was up about 6 percent last year. The association is projecting 4 percent growth this year, while the new U.S. Remodeling Index from Qualified Remodeler […]

Rebranding a remodeling company and when you should do it

There comes a time for every remodeler when they think about a new brand identity. Maybe you need to drop the “Kitchen and baths” from your name to emphasize you do every type of project. Maybe “Bob’s Remodeling” needs to become “Big City Remodeling” to demonstrate it’s not just a one-stop shop. There can be […]