Category: Marketing Strategy

How to Build an Email List for Your Remodeling Company

Home shows have trimmed back. Nobody answers the phone anymore. And you’re probably not going to advertise in the Yellow Pages. But we know we have to keep in touch with past clients – repeat and referral business is key to the success of any good remodeler. To accomplish this, we focus on creating a […]

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Marketing to 2021 Home Trends

2020 changed the way we lived and worked, as we all experienced a major shift in our day-to-day lives. It’s not surprising that homeowners are looking for their homes to adapt with the changing times. Our marketing needs to change, too. Remodelers and builders need to make sure they are marketing to the current desires […]

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2021 Social Media Trends Remodelers Need to Know

Social media is a constantly changing marketing beast. It can help your contracting or remodeling business greatly, but can also be extremely frustrating if you don’t know the best ways to use it. What we knew to be true about social media a year ago isn’t true today. Here are some of the top changes […]

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Why You Should Start a Remodeling Podcast

At RT Marketing, we’re big believers in content. It allows you to showcase your remodeling expertise and address your potential clients’ needs. Content marketing helps you to build relationships with your clients and develop your brand, not just focus on the hard sell. Along with blogs and social media, podcasts are one of the best […]

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Remodelers Shouldn’t Sleep on Gen Z

Silent Generation. Baby Boomers. Generation X. Millennials. It’s time to add a fifth generation to your marketing mix: Gen Z is entering the workforce, buying houses and shaping the way products are sold and marketed. The time to focus on this emerging market is now! Who is Gen Z? While no official definition exists, Gen […]

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Overcoming video marketing objections

We all know that video can be a powerful marketing tool, but it can also seem overwhelming. Many small businesses are reluctant to tackle video marketing because they are worried about the expense, the time commitment or the learning curve for the technology. But effective video marketing is a lot easier than it was just […]

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