Category: Marketing Strategy

Marketing remodeling to everyone

When it comes to marketing, “inclusivity” has become a popular buzzword, but let’s talk some more about what inclusive marketing means to remodelers. Have you taken a good look at your marketing lately? Does it represent your company, our industry, your potential clients? In the simplest terms, inclusivity is about making sure your marketing reflects […]

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Why Direct Mail Still Works

Social media and other digital marketing tactics get most of the buzz in marketing today. And those are important tools to have as part of your marketing mix. We spend a lot of time talking about them ourselves, and it’s a big part of what we offer our remodeler clients. However, too often companies don’t […]

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How often should remodelers post on social media?

In many ways, social media levels the playing field for small companies. But it can also be an amazing time-suck. Deciding when to post, how often to post, where to post … it can become overwhelming even for experts. Consider the fact that most remodelers don’t have a dedicated marketing person and it’s easy to […]

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Marketing your remodeling awards and certifications

As a top remodeler, you’ve worked hard to improve your company and yourself. You and your team have spent countless hours working to earn certifications and professional designations. You’ve put more time into submitting and winning awards. But the work doesn’t stop there. You can’t count on your potential clients to know the importance of […]

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Taking a Stand in Your Social Media

For years, we’ve seen most remodelers opt to stay quiet on politics and other issues in their social media efforts. It goes to the age-old goal of many companies in their marketing: offend nobody. That has been slowly changing over the last few years, a shift that accelerated into high gear earlier this year as […]

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How Remodelers Can Leverage Video in Marketing

Video marketing isn’t the “up and coming” marketing strategy anymore. It has arrived and should be an important part of your content marketing today. According to research from HubSpot, more than half of consumers want to see more video content from companies. So what should you be focused on? For remodelers, there are some natural […]

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