Marketing Strategy Archives - RT Marketing Blog

Category: Marketing Strategy

5 Ways to Get Customers’ Attention

Between social media, blogs, YouTube, podcasts, Google search, and other forms of digital marketing, it’s never been easier for builders and remodelers to get their messages out to potential customers. Yet at the same time, it’s never been more difficult to reach people. That’s because with the ubiquitous nature of social media and the internet, […]

2021 Housing Market: Why you should market when business is booming

Despite an initial slowdown last spring when COVID pandemic hit the United States, 2020 ended up being a good year for the remodeling industry. According to NAHB estimates, remodeling activity was up about 6 percent last year. The association is projecting 4 percent growth this year, while the new U.S. Remodeling Index from Qualified Remodeler […]

Rebranding a remodeling company and when you should do it

There comes a time for every remodeler when they think about a new brand identity. Maybe you need to drop the “Kitchen and baths” from your name to emphasize you do every type of project. Maybe “Bob’s Remodeling” needs to become “Big City Remodeling” to demonstrate it’s not just a one-stop shop. There can be […]

The Beginner’s Guide to Remodeler Marketing

Over the years, the RT Marketing team has spent a lot of time talking to remodelers across the country whether to offer advice or get them started with one of our marketing programs. Sometimes these remodelers have a pretty good idea of what they want, but even more often they just know they need to […]

Contractors – Claim Your Online Listings

When it comes to being visible online, remodelers need to be everywhere their potential customers are looking. So assuming you’ve gotten your website up and running and have a Facebook page with regular updates, let’s talk about some of the other key areas a remodeler should pay attention to, like online listings. The most important […]

How to Build an Email List for Your Remodeling Company

Home shows have trimmed back. Nobody answers the phone anymore. And you’re probably not going to advertise in the Yellow Pages. But we know we have to keep in touch with past clients – repeat and referral business is key to the success of any good remodeler. To accomplish this, we focus on creating a […]