Category: Marketing Strategy

When Marketing Your Remodeling Business Do Your Differentiators Matter?

Many companies take the easy, and ineffective, route, speaking in superlatives about their company to the tune of “the best,” “the most reliable,” or the “lowest prices.” Phrases like this are so overused in marketing copy, that they have lost virtually all meaning, and, for the most part, these claims are not provable. Your company may well have awards and certifications, but other local remodeling companies likely do as well.

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How Vital Are Online Reviews to Small Businesses?

Reviews from verified clients hold more value than an anonymous star rating. Most discerning consumers can spot excessive one-star ratings with no commentary, owners or employees trying to inflate ratings with excessive five-star reviews (a tactic sure to break any chance of trust with potential clients), or vindictive comments from non-customers, but that does not guarantee those types of reviews will not influence their purchasing decision.

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Print is Not Only Still Viable, but a Marketing Powerhouse

Here at RT Marketing, Inc., we offer many services, and our print newsletter is a service that makes us proud. Yet in today’s tech-driven world of smartphones and apps, some people are skeptical about using print as a part of their marketing strategy. We understand the caution around investing in print to promote your services; […]

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What Will Your Customers Remember Most?

There is a currently popular notion—touted by many marketing companies—that “print is dead.” These companies will often advise you to jump ship and only use electronic media for getting your message across to your clients. Obviously, they aren’t taking into consideration the possibility that people may remember better what they read in print about your […]

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