Category: General Info
Spring NAHB Board Meetings
Temperatures failing to reach 60° are not what I expected at the NAHB Spring Board meetings in Washington during the first week in June. With the committee meeting rooms being kept at the same temperature, we all stayed awake! As usual, I concentrated on the meetings of the NAHB Remodelers subcommittees; and, as usual, picked […]
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NCHBA Board Meeting and Legislative Day
The North Carolina Home Builder Association (NCHBA) had its Second Quarter Board Meeting and Legislative Day on June 16 and 17. For the past 15 years I have participated in this event and, over time, have come to understand the importance of involvement at this level. A Time to Share Local Concerns and Gain New […]
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Mobile-Friendly versus Responsive Websites
Recently, Google announced it is changing its algorithm to target non-mobile-friendly websites. As a follow-up, we are showing you the different options available, so you will be aware of the new change and consider what is best for your website. T.W. Ellis is a client who had a website redesign shortly before approaching us to […]
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Direct Mail: The Walking Dead
Like a Zombie, it Keeps Coming Back—and Still Delivers If I told you that 65 percent of consumers made a purchase as a direct result of this marketing medium—what would you think? What if I told you that this platform is direct mail? That’s right, direct mail. The one thing you’re probably not doing. In […]
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Mobile-Friendly Websites. Will Yours Pass the Test?
Although the whispers started a couple of years ago, in early 2015 Google announced a new algorithm to target non-mobile-friendly websites. Since mobile web surfing has outpaced desktop surfing in recent years, they felt it was time to stand up for the little guy (or actually, the little screen). Google states that non-mobile-friendly websites may […]
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Benefits of Blog Posts
Facebook. Twitter. Google+. Porch. Houzz. Linked-in. How is a business supposed to keep up? By posting blog entries! Blog entries provide several substantial benefits – especially for small business. One of the most useful benefits is how your blog becomes the hub for other Social Media platforms. Links with these platforms drive traffic back to […]
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