Category: General Info

7 Content Marketing Mistakes to Avoid

We’ve written in the past about why content marketing is important to you as a remodeler. It’s one of the best ways to make yourself known as an expert in the field. That’s become even more important in the last several months as the novel coronavirus changes how people consume information. See Content Marketing in […]

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chalkboard says it's all about relationships

Relationship Marketing for Remodelers & Builders

Relationship marketing is a crucial part of marketing remodeling and building. Reputation marketing and word of mouth are sources of leads in your industry.

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Third-party Recognition: Reputation Management, Part 2

Consider the affiliations, certifications, and awards you’ve earned when you’re looking for ways to make your company stand out among the crowd. Professional affiliations also help you network with other remodelers and home builders in the industry.

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How to Increase Quality Leads as a Home Remodeler

If you’re a contractor, home builder, or remodeler and you are not getting the leads you want, the solutions may surprise you. The service you provide is specialized and requires a high level of trust from your potential clients.

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Niche spelled in blocks with forklift

A Niche Marketing Company Knows Remodeling and Building

Why is a niche marketing company preferable to a general marketing company? We know your industry. Our team has a combination of almost 60 years’ experience marketing for remodelers and home builders.

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When Marketing Your Remodeling Business Do Your Differentiators Matter?

Many companies take the easy, and ineffective, route, speaking in superlatives about their company to the tune of “the best,” “the most reliable,” or the “lowest prices.” Phrases like this are so overused in marketing copy, that they have lost virtually all meaning, and, for the most part, these claims are not provable. Your company may well have awards and certifications, but other local remodeling companies likely do as well.

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