General Info Archives - RT Marketing Blog

Category: General Info

How to Increase Quality Leads as a Home Remodeler

If you’re a contractor, home builder, or remodeler and you are not getting the leads you want, the solutions may surprise you. The service you provide is specialized and requires a high level of trust from your potential clients.

A Niche Marketing Company Knows Remodeling and Building

Why is a niche marketing company preferable to a general marketing company? We know your industry. Our team has a combination of almost 60 years’ experience marketing for remodelers and home builders.

When Marketing Your Remodeling Business Do Your Differentiators Matter?

Many companies take the easy, and ineffective, route, speaking in superlatives about their company to the tune of “the best,” “the most reliable,” or the “lowest prices.” Phrases like this are so overused in marketing copy, that they have lost virtually all meaning, and, for the most part, these claims are not provable. Your company may well have awards and certifications, but other local remodeling companies likely do as well.

Remodelers and Builders Need Content Marketing

Potential clients spend more time researching products and services than ever before. After all, a simple voice search with a Smartphone sends a homeowner to a virtually bottomless collection of blogs, articles, and websites. What makes your business stand out? High quality content that provides value to potential clients.

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Building Your Company’s Email List: Dos & Don’ts

Keeping in touch with special offers, informative blogs, e-news, or long-form, information-based assets (such as e-books, webinars, or tools) helps build a trusting relationship with those on your email list.

Remodeling Professionals: Smart Steps to Determine Your Marketing Budget

Establishing a marketing budget—like any other business initiative—is never comfortable. It is a matter of business discipline. If you want to develop your business in a particular direction, investing in marketing will be a part of your larger business strategy.