Category: Digital Marketing

Remodeler marketing strategies

Beginner’s Guide to Remodeler Marketing

Over the years, the RT Marketing team has spent a lot of time talking to remodeling contractors across the country whether to offer advice or get them started with one of our remodeler marketing programs. Sometimes these remodelers have a pretty good idea of what they want, but even more often they just know they […]

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Contractors – Claim Your Online Listings

When it comes to being visible online, remodelers need to be everywhere their potential customers are looking. So assuming you’ve gotten your website up and running and have a Facebook page with regular updates, let’s talk about some of the other key areas a remodeler should pay attention to, like online listings. The most important […]

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6 Reasons Why Your Blog Isn’t Working

Blogging can be one of the most effective ways to get your message out to potential remodeling clients. The home building and remodeling industry is perfectly suited for the content marketing approach of a blog; the opportunity to be seen as a thought leader and industry expert makes you stand out from other contractors. It’s […]

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2021 Social Media Trends Remodelers Need to Know

Social media is a constantly changing marketing beast. It can help your contracting or remodeling business greatly, but can also be extremely frustrating if you don’t know the best ways to use it. What we knew to be true about social media a year ago isn’t true today. Here are some of the top changes […]

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Why You Should Start a Remodeling Podcast

At RT Marketing, we’re big believers in content. It allows you to showcase your remodeling expertise and address your potential clients’ needs. Content marketing helps you to build relationships with your clients and develop your brand, not just focus on the hard sell. Along with blogs and social media, podcasts are one of the best […]

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8 steps to encouraging employees as brand advocates

It is incredibly important for every company to have “raving fans” – those customers that sing your praises to other potential clients. (Read more: Leveraging Your Customer Service Success) But an often-overlooked part of marketing success is leveraging your employees as brand advocates. Nobody knows your company better than your team and they can be […]

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