Category: Branding

The Truth on the Pros and Cons of Rebranding

Why is rebranding sometimes the best choice for a company? There are many reasons why a company may select this path. Perhaps the demographic of their clientele is changing, or the company founder is slated to retire, necessitating a shift in focus. Sometimes the need for rebranding is simply a sign that a company is growing, and thus outgrowing their former brand, or that the marketplace is shifting. Timing also plays a role with most companies revaluating their branding periodically.

Read More
cartoon, man stands in front of shop selling print books without batteries

What Will Your Customers Remember Most?

People may better remember what they read in print marketing about your remodeling company than what they read electronically. Could that be the case?

Read More
Walking Dead, Direct Mail is like a zombie, it keeps coming back

Direct Mail: The Walking Dead

5 percent of consumers made a purchase as a direct result of this marketing medium—direct mail — the one thing you’re probably not doing.

Read More

Benefits of Blog Posts

Blogs provide several substantial benefits for small businesses. One of their biggest perks is how they become a hub for other social media platforms.

Read More