Category: Branding

Two pairs of hands, with sales documents at table

Are You Losing Perfectly Good Sales?

Your building or remodeling company has an excellent pre-screening process. Contact forms from your website are promptly responded to, and the pre-screening for a sales appointment begins. Once the sales appointment has been set, your highly trained salesperson shows up, punctually, with your attractive, user-friendly sales materials in hand. They work up a preliminary plan and estimate for the project. On the next meeting, the salesperson goes through a presentation of your offered services for the project, tailoring it to what the potential client wants and needs. The client has few questions because the presentation addresses so many possible concerns. They want to get started right away: they do not want to wait 24 hours or discuss it with their spouse.

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When Marketing Your Remodeling Business Do Your Differentiators Matter?

Many companies take the easy, and ineffective, route, speaking in superlatives about their company to the tune of “the best,” “the most reliable,” or the “lowest prices.” Phrases like this are so overused in marketing copy, that they have lost virtually all meaning, and, for the most part, these claims are not provable. Your company may well have awards and certifications, but other local remodeling companies likely do as well.

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Man holds card that says "content"

Remodelers and Builders Need Content Marketing

Potential clients spend more time researching products and services than ever before. After all, a simple voice search with a Smartphone sends a homeowner to a virtually bottomless collection of blogs, articles, and websites. What makes your business stand out? High quality content that provides value to potential clients.

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Pills being counted out on pill counter with RT Marketing logo

How Vital Are Online Reviews to Small Businesses?

Reviews from verified clients hold more value than an anonymous star rating. Most discerning consumers can spot excessive one-star ratings with no commentary, owners or employees trying to inflate ratings with excessive five-star reviews (a tactic sure to break any chance of trust with potential clients), or vindictive comments from non-customers, but that does not guarantee those types of reviews will not influence their purchasing decision.

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Print is Not Only Still Viable, but a Marketing Powerhouse

Here at RT Marketing, Inc., we offer many services, and our print newsletter is a service that makes us proud. Yet in today’s tech-driven world of smartphones and apps, some people are skeptical about using it as a part of their marketing strategy. We understand the caution around investing in print to promote your services; […]

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The Truth on the Pros and Cons of Rebranding

Why is rebranding sometimes the best choice for a company? There are many reasons why a company may select this path. Perhaps the demographic of their clientele is changing, or the company founder is slated to retire, necessitating a shift in focus. Sometimes the need for rebranding is simply a sign that a company is growing, and thus outgrowing their former brand, or that the marketplace is shifting. Timing also plays a role with most companies revaluating their branding periodically.

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