Category: Branding

Carvana car being delivered with fanfair

Put on a Show – What builders and remodelers can learn from Carvana

In the last few years, a lot of new companies have emerged to disrupt the status quo in their industries. One of those companies is car retailer Carvana, and they set an interesting example for builders and remodelers. In case you’re not familiar, Carvana is an online care dealership. Using their services, buyers shop for […]

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How often should remodelers post on social media?

In many ways, social media levels the playing field for small companies. But it can also be an amazing time-suck. Deciding when to post, how often to post, where to post … it can become overwhelming even for experts. Consider the fact that most remodelers don’t have a dedicated marketing person and it’s easy to […]

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tiles spell out social media, phone with Facebook login

Social Media for Remodelers and Builders

Social media is a great place to spread the word about your building or remodeling business. From a marketing perspective, social media is necessary, but when allocating your spending, you should take some things into consideration.

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salesperson with effective sales materials helping couple

Effective Sales Materials for Remodelers

Are your sales materials as effective as they should be? When is the last time you updated your materials as a part of continuing to hone your sales process?

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thumbs down with negative words bad reviews

Negative Reviews: How Do I Respond? Reputation Management, Part 3

Let’s delve into one important aspect of managing your online reputation: negative reviews. You may feel shock and dismay at a negative review, but it happens even to the best companies. If you’ve read our blog on the importance of reviews for your small business you already know not to ignore a negative review.

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third party approved text, expert stamp

Third-party Recognition: Reputation Management, Part 2

Consider the affiliations, certifications, and awards you’ve earned when you’re looking for ways to make your company stand out among the crowd. Professional affiliations also help you network with other remodelers and home builders in the industry.

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