Category: All Posts

5 Ways to Get Customers’ Attention

Between social media, blogs, YouTube, podcasts, Google search, and other forms of digital marketing, it’s never been easier for builders and remodelers to get their messages out to potential customers. Yet at the same time, it’s never been more difficult to reach people. That’s because with the ubiquitous nature of social media and the internet, […]

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2021 Housing Market: Why you should market when business is booming

Despite an initial slowdown last spring when COVID pandemic hit the United States, 2020 ended up being a good year for the remodeling industry. According to NAHB estimates, remodeling activity was up about 6 percent last year. The association is projecting 4 percent growth this year, while the new U.S. Remodeling Index from Qualified Remodeler […]

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Rebranding a remodeling company and when you should do it

There comes a time for every remodeler when they think about a new brand identity. Maybe you need to drop the “Kitchen and baths” from your name to emphasize you do every type of project. Maybe “Bob’s Remodeling” needs to become “Big City Remodeling” to demonstrate it’s not just a one-stop shop. There can be […]

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Remodeler marketing strategies

Beginner’s Guide to Remodeler Marketing

Over the years, the RT Marketing team has spent a lot of time talking to remodeling contractors across the country whether to offer advice or get them started with one of our remodeler marketing programs. Sometimes these remodelers have a pretty good idea of what they want, but even more often they just know they […]

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IBSx: Remodeling and building trends for 2021

While we all would have loved to have been in Orlando for this year’s International Builders Show, the pandemic changed those plans like it has so many others. So instead, we joined the industry for the first-ever IBSx virtual show. Last week, we shared some of the outlook for 2021 for the industry from some […]

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IBSx: 2021 looks good for remodeling

It was a decidedly different feel to this year’s International Builders Show and Kitchen & Bath Industry Show. Instead of heading to sunny Orlando, the RT Marketing team joined the rest of the industry at our computer screens to find the latest in products and industry trends. The show floor experience ended up being a […]

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