Category: All Posts

Print is Not Only Still Viable, but a Marketing Powerhouse

Here at RT Marketing, Inc., we offer many services, and our print newsletter is a service that makes us proud. Yet in today’s tech-driven world of smartphones and apps, some people are skeptical about using print as a part of their marketing strategy. We understand the caution around investing in print to promote your services; […]

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Spring NAHB Board Meetings

Temperatures failing to reach 60° are not what I expected at the NAHB Spring Board meetings in Washington during the first week in June. With the committee meeting rooms being kept at the same temperature, we all stayed awake! As usual, I concentrated on the meetings of the NAHB Remodelers subcommittees; and, as usual, picked […]

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NCHBA Board Meeting and Legislative Day

The North Carolina Home Builder Association (NCHBA) had its Second Quarter Board Meeting and Legislative Day on June 16 and 17. For the past 15 years I have participated in this event and, over time, have come to understand the importance of involvement at this level. A Time to Share Local Concerns and Gain New […]

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What Will Your Customers Remember Most?

There is a currently popular notion—touted by many marketing companies—that “print is dead.” These companies will often advise you to jump ship and only use electronic media for getting your message across to your clients. Obviously, they aren’t taking into consideration the possibility that people may remember better what they read in print about your […]

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Direct Mail: The Walking Dead

Like a Zombie, it Keeps Coming Back—and Still Delivers If I told you that 65 percent of consumers made a purchase as a direct result of this marketing medium—what would you think? What if I told you that this platform is direct mail? That’s right, direct mail. The one thing you’re probably not doing. In […]

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Highlights from the 2015 Design & Construction Week (IBS and KBIS)

    The show is massive. Fact: one person can’t take it all in. Recognizing that fact, we developed a “divide and conquer” strategy. As she usually does at these shows, Patricia Lynn spent most of her time on the show floor and in seminars, involving herself in press booth tours and lectures where she […]

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