Category: All Posts

Marketing focus in a post-shutdown world

In most parts of the country, we’re slowly emerging from stay-at-home orders and business shutdowns. But it’s hardly “back to normal” or “business as usual.” The way we interact, shop and travel has changed. So it only makes sense that marketing needs to change, too – both the methods and the message. From a tactic […]

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Notebook page that says Leads, with pen

How to Increase Quality Leads as a Home Remodeler

If you’re a contractor, home builder, or remodeler and you are not getting the leads you want, the solutions may surprise you. The service you provide is specialized and requires a high level of trust from your potential clients.

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Pills being counted out on pill counter with RT Marketing logo

How Vital Are Online Reviews to Small Businesses?

Reviews from verified clients hold more value than an anonymous star rating. Most discerning consumers can spot excessive one-star ratings with no commentary, owners or employees trying to inflate ratings with excessive five-star reviews (a tactic sure to break any chance of trust with potential clients), or vindictive comments from non-customers, but that does not guarantee those types of reviews will not influence their purchasing decision.

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Print is Not Only Still Viable, but a Marketing Powerhouse

Here at RT Marketing, Inc., we offer many services, and our print newsletter is a service that makes us proud. Yet in today’s tech-driven world of smartphones and apps, some people are skeptical about using it as a part of their marketing strategy. We understand the caution around investing in print to promote your services; […]

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cartoon, man stands in front of shop selling print books without batteries

What Will Your Customers Remember Most?

People may better remember what they read in print marketing about your remodeling company than what they read electronically. Could that be the case?

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Walking Dead, Direct Mail is like a zombie, it keeps coming back

Direct Mail: The Walking Dead

5 percent of consumers made a purchase as a direct result of this marketing medium—direct mail — the one thing you’re probably not doing.

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