Category: Advertising

Print is Not Only Still Viable, but a Marketing Powerhouse

Here at RT Marketing, Inc., we offer many services, and our print newsletter is a service that makes us proud. Yet in today‚Äôs tech-driven world of smartphones and apps, some people are skeptical about using it as a part of their marketing strategy. We understand the caution around investing in print to promote your services; […]

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The Truth on the Pros and Cons of Rebranding

Why is rebranding sometimes the best choice for a company? There are many reasons why a company may select this path. Perhaps the demographic of their clientele is changing, or the company founder is slated to retire, necessitating a shift in focus. Sometimes the need for rebranding is simply a sign that a company is growing, and thus outgrowing their former brand, or that the marketplace is shifting. Timing also plays a role with most companies revaluating their branding periodically.

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How RT Marketing Is Like a Design/Build Company

During my twenty years as a writer for RT Marketing, I’ve spent many hours researching and writing articles for our clients on the subject of “Why Choose a Design/Build Company?” In the process, I’ve discovered that our full-service marketing company has a lot in common with Design/Build companies. And these things that we have in […]

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