We all know that video can be a powerful marketing tool, but it can also seem overwhelming. Many small businesses are reluctant to tackle video marketing because they are worried about the expense, the time commitment or the learning curve for the technology. But effective video marketing is a lot easier than it was just […]
Read MoreWhen crafting a social media strategy, one of the biggest challenges is figuring out where to spend your time and effort. The answer is going to be different for every remodeler depending on who your target client is. Once you’ve identified that target client, you can use the data out there to figure out where […]
Read MoreRealtors encourage their sellers to stage homes before photographing or showing them. The same principles apply to you. Even though you may not be selling that particular home (unless you are a home builder), you’re selling your ability to replicate a similar feeling from a prospective client’s space. A picture of a beautifully staged home can evoke powerful emotions in the viewer.
Read MoreConsider the affiliations, certifications, and awards you’ve earned when you’re looking for ways to make your company stand out among the crowd. Professional affiliations also help you network with other remodelers and home builders in the industry.
Read MoreIn the digital age, reputation has become more complex than ever before. Think of someone thumbing through a physical copy of the yellow pages to look for a contractor. Now imagine a person Googling “contractors near me” and vetting companies based on multiple review sites, their website, and their social media presence. The rabbit hole of the internet can be bottomless depending on how deep of a dive the researcher wants to make.
Read MoreYour best advertisement, as remodelers and home builders, is your remodeling photos; however, inviting every single one of your prospective clients to an open house would be a logistical nightmare! Photographs of your finished work are how most people get a glimpse at what your company is capable of.
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