Category: Advertising

What Reputation Management Is & Is Not: Part 1

In the digital age, reputation has become more complex than ever before. Think of someone thumbing through a physical copy of the yellow pages to look for a contractor. Now imagine a person Googling “contractors near me” and vetting companies based on multiple review sites, their website, and their social media presence. The rabbit hole of the internet can be bottomless depending on how deep of a dive the researcher wants to make.

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photographer b&w with big lens

Get the Most from Your Portfolio: Declutter the Shot, Part 1

Your best advertisement, as remodelers and home builders, is your finished projects; however, inviting every single one of your prospective clients to an open house would be a logistical nightmare! Photographs of your finished work are how most people get a glimpse at what your company is capable of. Whether you use a professional photographer […]

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Notebook page that says Leads, with pen

How to Increase Quality Leads as a Home Remodeler

If you’re a contractor, home builder, or remodeler and you are not getting the leads you want, the solutions may surprise you. The service you provide is specialized and requires a high level of trust from your potential clients.

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Niche spelled in blocks with forklift

A Niche Marketing Company Knows Remodeling and Building

Why is a niche marketing company preferable to a general marketing company? We know your industry. Our team has a combination of almost 60 years’ experience marketing for remodelers and home builders.

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Print is Not Only Still Viable, but a Marketing Powerhouse

Here at RT Marketing, Inc., we offer many services, and our print newsletter is a service that makes us proud. Yet in today’s tech-driven world of smartphones and apps, some people are skeptical about using it as a part of their marketing strategy. We understand the caution around investing in print to promote your services; […]

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The Truth on the Pros and Cons of Rebranding

Why is rebranding sometimes the best choice for a company? There are many reasons why a company may select this path. Perhaps the demographic of their clientele is changing, or the company founder is slated to retire, necessitating a shift in focus. Sometimes the need for rebranding is simply a sign that a company is growing, and thus outgrowing their former brand, or that the marketplace is shifting. Timing also plays a role with most companies revaluating their branding periodically.

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