Category: Advertising

staged kitchen

Staging Your Finished Project for After Photos: Part 2

Realtors encourage their sellers to stage homes before photographing or showing them. The same principles apply to you. Even though you may not be selling that particular home (unless you are a home builder), you’re selling your ability to replicate a similar feeling from a prospective client’s space. A picture of a beautifully staged home can evoke powerful emotions in the viewer.

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third party approved text, expert stamp

Third-party Recognition: Reputation Management, Part 2

Consider the affiliations, certifications, and awards you’ve earned when you’re looking for ways to make your company stand out among the crowd. Professional affiliations also help you network with other remodelers and home builders in the industry.

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What Reputation Management Is & Is Not: Part 1

In the digital age, reputation has become more complex than ever before. Think of someone thumbing through a physical copy of the yellow pages to look for a contractor. Now imagine a person Googling “contractors near me” and vetting companies based on multiple review sites, their website, and their social media presence. The rabbit hole of the internet can be bottomless depending on how deep of a dive the researcher wants to make.

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photographer b&w with big lens

Get the Most from Remodeling Photos: Declutter the Shot, Part 1

Your best advertisement, as remodelers and home builders, is your remodeling photos; however, inviting every single one of your prospective clients to an open house would be a logistical nightmare! Photographs of your finished work are how most people get a glimpse at what your company is capable of.

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Notebook page that says Leads, with pen

How to Increase Quality Leads as a Home Remodeler

If you’re a contractor, home builder, or remodeler and you are not getting the leads you want, the solutions may surprise you. The service you provide is specialized and requires a high level of trust from your potential clients.

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Niche spelled in blocks with forklift

A Niche Marketing Company Knows Remodeling and Building

Why is a niche marketing company preferable to a general marketing company? We know your industry. Our team has a combination of almost 60 years’ experience marketing for remodelers and home builders.

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