Are You Losing Perfectly Good Sales?

Your building or remodeling company has an excellent pre-screening process. Contact forms from your website are promptly responded to, and the pre-screening for a sales appointment begins. Once the sales appointment has been set, your highly trained salesperson shows up, punctually, with your attractive, user-friendly sales materials in hand. They work up a preliminary plan and estimate for the project. On the next meeting, the salesperson goes through a presentation of your offered services for the project, tailoring it to what the potential client wants and needs. The client has few questions because the presentation addresses so many possible concerns. They want to get started right away: they do not want to wait 24 hours or discuss it with their spouse.

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When Marketing Your Remodeling Business Do Your Differentiators Matter?

Many companies take the easy, and ineffective, route, speaking in superlatives about their company to the tune of “the best,” “the most reliable,” or the “lowest prices.” Phrases like this are so overused in marketing copy, that they have lost virtually all meaning, and, for the most part, these claims are not provable. Your company may well have awards and certifications, but other local remodeling companies likely do as well.

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Remodelers and Builders: Why Do You Need Content Marketing?

Potential clients spend more time researching products and services than ever before. After all, a simple voice search with a Smartphone sends a homeowner to a virtually bottomless collection of blogs, articles, and websites. What makes your business stand out? High quality content that provides value to potential clients.

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Dos and Don’ts for Building Your Company’s Email List

Staying in touch with past clients is a vital part of your marketing strategy. Building authentic connections is integral to the growth and stability of businesses. Emails are indispensable for connecting with past clients, and others who’ve expressed interest in your company. After all, it can take some time for people following your work to […]

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Summer Fun with the RT Marketing Team

The team at RT Marketing recently attended a local minor league baseball game together. Special thanks to Skip Moser and the Crawdad’s staff for the wonderful hospitality as we enjoyed tasty food, an air-conditioned box suite, and a great game despite the minor rain delay! It was a hot day, up in the 90s at […]

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Remodeling Professionals: Smart Steps to Determine Your Marketing Budget

Establishing a marketing budget—like any other business initiative—is never comfortable. It is a matter of business discipline. If you want to develop your business in a particular direction, investing in marketing will be a part of your larger business strategy. Ask Yourself:     • Do you want to grow to a particular level of sales revenue? […]

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