How 2020 has changed building and remodeling

2020 has been a year that none of us expected. From distance learning to work at home to social distancing and retail closures, we’ve all had to learn a new way to live and do business. Not surprisingly, early research is showing the coronavirus is also shifting what people want from their homes. As people […]

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Social Media Demographics

When crafting a social media strategy, one of the biggest challenges is figuring out where to spend your time and effort. The answer is going to be different for every remodeler depending on who your target client is. Once you’ve identified that target client, you can use the data out there to figure out where […]

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Ideas for hosting virtual customer events

With COVID-19 still limiting the ability to host events or gatherings in many places, it’s worth thinking about alternatives. With the exception of events with limited contact, it’s tough to have an in-person gathering. Customer appreciation barbecues or cocktail receptions are certainly off the table. If you are having in-person events, be sure to follow […]

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Leveraging your customer service success

Whether we call them raving fans, brand advocates or influencers, having those ultra-satisfied customers should be an important part of your marketing. We’ve all learned these days to take what companies say about themselves with a grain of salt. That’s why customer advocates are so important for delivering that message for us. Nielsen research shows […]

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Brand-building as a Remodeler

It’s easy to think of brand building as something that big businesses – the Apples and Amazons of the world – do. But, if anything, it’s even more important for small businesses like most remodelers to establish a brand identity that resonates with customers. Your brand represents the sum total of what your customers and […]

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Why you need to invest in professional photography

It’s an overused cliché, but pictures really are worth a thousand words … or when it comes to remodeling, maybe a couple thousand. We are blessed to work in an industry with a beautiful product – fabulously remodeled kitchens, bathrooms, decks and more. That means its imperative to have high-quality photos of your work for […]

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