Category: Marketing

Spring NAHB Board Meetings

Temperatures failing to reach 60° are not what I expected at the NAHB Spring Board meetings in Washington during the first week in June. With the committee meeting rooms being kept at the same temperature, we all stayed awake! As usual, I concentrated on the meetings of the NAHB Remodelers subcommittees; and, as usual, picked […]

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Mobile-Friendly versus Responsive Websites

Recently, Google announced it is changing its algorithm to target non-mobile-friendly websites. As a follow-up, we are showing you the different options available, so you will be aware of the new change and consider what is best for your website. T.W. Ellis is a client who had a website redesign shortly before approaching us to […]

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What Will Your Customers Remember Most?

There is a currently popular notion—touted by many marketing companies—that “print is dead.” These companies will often advise you to jump ship and only use electronic media for getting your message across to your clients. Obviously, they aren’t taking into consideration the possibility that people may remember better what they read in print about your […]

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Direct Mail: The Walking Dead

Like a Zombie, it Keeps Coming Back—and Still Delivers If I told you that 65 percent of consumers made a purchase as a direct result of this marketing medium—what would you think? What if I told you that this platform is direct mail? That’s right, direct mail. The one thing you’re probably not doing. In […]

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Mobile-Friendly Websites. Will Yours Pass the Test?

Although the whispers started a couple of years ago, in early 2015 Google announced a new algorithm to target non-mobile-friendly websites. Since mobile web surfing has outpaced desktop surfing in recent years, they felt it was time to stand up for the little guy (or actually, the little screen). Google states that non-mobile-friendly websites may […]

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Benefits of Blog Posts

Facebook. Twitter. Google+. Porch. Houzz. Linked-in.  How is a business supposed to keep up?  By posting blog entries! Blog entries provide several substantial benefits – especially for small business.  One of the most useful benefits is how your blog becomes the hub for other Social Media platforms.  Links with these platforms drive traffic back to […]

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