Category: Design Trends

Spring NAHB Board Meetings

Temperatures failing to reach 60° are not what I expected at the NAHB Spring Board meetings in Washington during the first week in June. With the committee meeting rooms being kept at the same temperature, we all stayed awake! As usual, I concentrated on the meetings of the NAHB Remodelers subcommittees; and, as usual, picked […]

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Direct Mail: The Walking Dead

Like a Zombie, it Keeps Coming Back—and Still Delivers If I told you that 65 percent of consumers made a purchase as a direct result of this marketing medium—what would you think? What if I told you that this platform is direct mail? That’s right, direct mail. The one thing you’re probably not doing. In […]

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