Category: Branding

Mobile-Friendly versus Responsive Websites

Recently, Google announced it is changing its algorithm to target non-mobile-friendly websites. As a follow-up, we are showing you the different options available, so you will be aware of the new change and consider what is best for your website. T.W. Ellis is a client who had a website redesign shortly before approaching us to […]

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What Will Your Customers Remember Most?

There is a currently popular notion—touted by many marketing companies—that “print is dead.” These companies will often advise you to jump ship and only use electronic media for getting your message across to your clients. Obviously, they aren’t taking into consideration the possibility that people may remember better what they read in print about your […]

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Direct Mail: The Walking Dead

Like a Zombie, it Keeps Coming Back—and Still Delivers If I told you that 65 percent of consumers made a purchase as a direct result of this marketing medium—what would you think? What if I told you that this platform is direct mail? That’s right, direct mail. The one thing you’re probably not doing. In […]

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Benefits of Blog Posts

Facebook. Twitter. Google+. Porch. Houzz. Linked-in.  How is a business supposed to keep up?  By posting blog entries! Blog entries provide several substantial benefits – especially for small business.  One of the most useful benefits is how your blog becomes the hub for other Social Media platforms.  Links with these platforms drive traffic back to […]

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How does your business look different from others? Look at a cow

1800’s Once upon a time in the open ranges of Texas lived many cowboys. These cowboys were well known for their livestock–some even had a few prize winning cattle. One very hot day, all the local ranchers’ cows were thirsty and they went to get a drink at the nearby pond. This pond happened to […]

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