Facebook. Twitter. Google+. Porch. Houzz. Linked-in. How is a business supposed to keep up? By posting blog entries!
Blog entries provide several substantial benefits – especially for small business. One of the most useful benefits is how your blog becomes the hub for other Social Media platforms. Links with these platforms drive traffic back to your website, as well as increase SEO.
Blog posts also offer a personal connection with your clients, vendors and prospects. Providing relevant material to any of these groups will build trust in your expertise on the subject matter as well as increase awareness of your brand. Establishing your company as an industry leader and as a source to solve consumers’ problems has long-term benefits as well as short-term returns.
Unlike some of the other social media platforms — here today, gone tomorrow — blog posts are sustaining. How well are you really able to get your point across in 140 characters? Blog entries can be as short or as long as you need them to adequately inform your readers. They stick around until you physically remove them from your site.
What have you posted lately? Tired of trying to come up with relevant posts that will fit the multiple platforms of social media? Blog entries can serve as the foundation of shorter posts on your FB page or in your tweets, with links back to the full article AND to your website. Visitors will begin to increase their awareness of your brand and trust in your expertise. So, what are you waiting for? Blog, blog, blog!