Trade Shows. Do I go or don’t I? To go is certainly more expensive than hopping onto the internet. But there is a vast difference between looking at something and experiencing it. For example, how many of you who are remodelers sell projects totally online without at least once meeting your clients face-to-face? The face-to-face experience has the capability of pushing the relationship to the next level. Trade shows offer that opportunity for us to connect with our own clients and potential clients. And that’s why we go.
At the 21st Century Building Expo and Conference there were opportunities to reconnect with many of you in a way that we just don’t find the time to do in the hustle of day-to-day business. It was a special opportunity to meet with you who were taking Steve Monroe’s workshop on “Making the Sale,” which RT Marketing had the opportunity to sponsor. I still want to continue those conversations we started after the class. You guys get it! And I know we can help you take it to the next level.
Then at the booth during both shows, I think of the opportunities I had to listen to the challenges you’ve faced this past year:
- getting your business up and running
- feeling you’re in a rut
- concerned about technology leaving you behind
- afraid that others have the edge on you in their marketing campaigns
- frustrated because you don’t really understand—or even like—marketing, but you know you have to do it to keep your business alive
- worried about the future of your company as you approach retirement.
These, and many more, are part of running a business. And we want to be there to help you in that part of your business where we have the interest, training, experience, and resources.
Then, at the Remodeling Show it was such a pleasure to see our friends in the national leadership of NAHBR, to have Tracie Garret from North Carolina and Andy Haste from Indiana stop by the booth.
It was a special pleasure when Dave McBride from Michigan invited us to dinner at Joe’s Crab Shack.
As you can see from the photos, it is no shack! It’s an exceptional eating experience in Chicago. At times like this—as you all well know—the business relationship takes on a new, and personal dimension. Thanks so much, Dave, Jan, George, and Kim. That’s when work gets to be both fun and rewarding!