salesperson with effective sales materials helping couple

Effective Sales Materials for Remodelers

Are your sales materials as effective as they should be? When is the last time you updated your materials as a part of continuing to hone your sales process?

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Qualified, man in suit, prequalifying leads

Effective Prequalifying Sales Tactics for Remodelers

Having an effective prequalifying method for your remodeling sales saves you both time and money. It’s particularly important to have a solid prescreening process if you are still going on sales calls as the owner of a remodeling or building company. Your time is valuable…

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Warranty word cloud in oranges and yellows

Selling Your Warranty: A Guide for Remodelers

To provide extra value to your potential clients, you could add to the length of the warranty for longer, or offer to cover a bit more than what the competition does. Doing so, however, means that you must be able to afford to offer that coverage…

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RTM On the Road: IBS/KBIS 2020

I was recently part of the RT Marketing (RTM) team that attended the 2020 International Builders Show (IBS) and the Kitchen and Bath Industry Show (KBIS) as part of Design and Construction Week (DCW) in Las Vegas. It was thrilling to see all of the newest products for the home, including trends in finishes, tech, […]

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diverse couple with salesperson

Hiring Your First Salesperson?

The first step in hiring the perfect salesperson for your remodeling or building company is to create a well-defined job description. Finding the right person can make all of the difference…

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many different shoes placed in shoe shape

Walking a Mile Beside Your Customer Persona

Your marketing company can use a customer persona of your ideal client to craft each aspect of your marketing plan, and even market to various segments within your demographics; however, developing your client persona (or personae) is best done by a member of your sales team.

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