Brand-building as a Remodeler

It’s easy to think of brand building as something that big businesses – the Apples and Amazons of the world – do. But, if anything, it’s even more important for small businesses like most remodelers to establish a brand identity that resonates with customers. Your brand represents the sum total of what your customers and […]

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Why you need to invest in professional photography

It’s an overused cliché, but pictures really are worth a thousand words … or when it comes to remodeling, maybe a couple thousand. We are blessed to work in an industry with a beautiful product – fabulously remodeled kitchens, bathrooms, decks and more. That means its imperative to have high-quality photos of your work for […]

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Marketing remodeling to everyone

When it comes to marketing, “inclusivity” has become a popular buzzword, but let’s talk some more about what inclusive marketing means to remodelers. Have you taken a good look at your marketing lately? Does it represent your company, our industry, your potential clients? In the simplest terms, inclusivity is about making sure your marketing reflects […]

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Why Direct Mail Still Works

Social media and other digital marketing tactics get most of the buzz in marketing today. And those are important tools to have as part of your marketing mix. We spend a lot of time talking about them ourselves, and it’s a big part of what we offer our remodeler clients. However, too often companies don’t […]

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How often should remodelers post on social media?

In many ways, social media levels the playing field for small companies. But it can also be an amazing time-suck. Deciding when to post, how often to post, where to post … it can become overwhelming even for experts. Consider the fact that most remodelers don’t have a dedicated marketing person and it’s easy to […]

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Marketing your remodeling awards and certifications

As a top remodeler, you’ve worked hard to improve your company and yourself. You and your team have spent countless hours working to earn certifications and professional designations. You’ve put more time into submitting and winning awards. But the work doesn’t stop there. You can’t count on your potential clients to know the importance of […]

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