5 Ways to Get Customers’ Attention

Between social media, blogs, YouTube, podcasts, Google search, and other forms of digital marketing, it’s never been easier for builders and remodelers to get their messages out to potential customers. Yet at the same time, it’s never been more difficult to reach people. That’s because with the ubiquitous nature of social media and the internet, […]

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2021 Housing Market: Why you should market when business is booming

Despite an initial slowdown last spring when COVID pandemic hit the United States, 2020 ended up being a good year for the remodeling industry. According to NAHB estimates, remodeling activity was up about 6 percent last year. The association is projecting 4 percent growth this year, while the new U.S. Remodeling Index from Qualified Remodeler […]

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Rebranding a remodeling company and when you should do it

There comes a time for every remodeler when they think about a new brand identity. Maybe you need to drop the “Kitchen and baths” from your name to emphasize you do every type of project. Maybe “Bob’s Remodeling” needs to become “Big City Remodeling” to demonstrate it’s not just a one-stop shop. There can be […]

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Remodeler marketing strategies

The Beginner’s Guide to Remodeler Marketing

Over the years, the RT Marketing team has spent a lot of time talking to remodelers across the country whether to offer advice or get them started with one of our marketing programs. Sometimes these remodelers have a pretty good idea of what they want, but even more often they just know they need to […]

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Contractors – Claim Your Online Listings

When it comes to being visible online, remodelers need to be everywhere their potential customers are looking. So assuming you’ve gotten your website up and running and have a Facebook page with regular updates, let’s talk about some of the other key areas a remodeler should pay attention to, like online listings. The most important […]

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IBSx: Remodeling and building trends for 2021

While we all would have loved to have been in Orlando for this year’s International Builders Show, the pandemic changed those plans like it has so many others. So instead, we joined the industry for the first-ever IBSx virtual show. Last week, we shared some of the outlook for 2021 for the industry from some […]

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