Why You Should Start a Remodeling Podcast

At RT Marketing, we’re big believers in content. It allows you to showcase your remodeling expertise and address your potential clients’ needs. Content marketing helps you to build relationships with your clients and develop your brand, not just focus on the hard sell. Along with blogs and social media, podcasts are one of the best […]

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Capitalizing on the Second-Home Boom

One significant effect of this year’s coronavirus pandemic has been a booming market in vacation homes. While many households are struggling financially, there are also many that are taking the opportunity to find second homes away from larger metro areas. For remodelers in more remote or popular vacation areas, this represents a great opportunity. Demand […]

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Remodelers Shouldn’t Sleep on Gen Z

Silent Generation. Baby Boomers. Generation X. Millennials. It’s time to add a fifth generation to your marketing mix: Gen Z is entering the workforce, buying houses and shaping the way products are sold and marketed. The time to focus on this emerging market is now! Who is Gen Z? While no official definition exists, Gen […]

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Tools for Tracking Your Social Media Success

Management consultant and author Peter Drucker famously said, “You can’t manage what you can’t measure.” There’s nowhere where that is more true than in social media. Facebook, Twitter, Instagram and their like can be massive time sucks. You can easily go down the rabbit hole and spend a huge portion of your day or week […]

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Overcoming video marketing objections

We all know that video can be a powerful marketing tool, but it can also seem overwhelming. Many small businesses are reluctant to tackle video marketing because they are worried about the expense, the time commitment or the learning curve for the technology. But effective video marketing is a lot easier than it was just […]

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5 Tips for Integrating Offline Marketing and Digital

Print marketing tends to get the short shrift these days. “Print is dead” is a common refrain. We’ve explored before why that’s false, but the short version is the data shows print marketing can still deliver big results. Read more: Why Direct Mail Still Works The mistake too many remodelers do make is not making […]

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